Comprehensive Internet Marketing Analysis– My Overall MKTG 470 Experience and Takeaways
MY GOOGLE ANALYTICS
Visitors: My site has been visited 158 times by 111 people. Demographically, 75.95% of the visits are from the United States, 4.43% are from India with the rest 19.62% from all over the world. There have been 621 page views with the average being 3.93. Visitors spend an average of 3:07 on my site. My bounce rate is 7.59% and my percentage of new visits is 70.25%. Interestingly, there are 14 visits from the mobile device.

Traffic Sources: My site’s traffic sources breaks down into 41.14% from search traffic, 37.34% from referral sites, and 21.52% from direct engines. Google is the main source of my search traffic (98.46%), Twitter and Google (CPC) are the top referral traffic sources at 37.29% and 30.51%. My top keyword is “jmu” at 27.69% of the visits.
Content: My site has had 621 page views, with 239 unique views. My homepage has the top amount of traffic with 32.85% of total page views. Next is my jmu page with 23.51% of page views and in third is my passion page with 12.40% of page views.
Based on my Google Analytics trends, I am very content with my results. It’s interesting to see that links to my site on Facebook, Twitter, and my professor’s website actually brought in traffic to my site. Actually the SEO brought more traffic to my website than the PPC at 86.11%.
MKTG 470 TAKEAWAY
Out of everything I learned in the strategic internet marketing class, the key takeaways would be learning about Paid Search (Google AdWords) and SEM in general, learning about WordPress and how to optimize it using different tools such as Google Webmaster Tools, Google XML Sitemap. This class has opened my eyes of the internet marketing industry and I’ve gained a passion on these topics.
In The Future
After graduation, I will continue using this website to update my stories and practice the magics I’ve learned in this class. My exploration and learning on the topics in the internet marketing industry will definitely be carried on to the next stage of my life. Currently, the internet search industry is expanding and has a promising outlook according to a recent study in the McKinsey Quarterly.I plan to get more involved in the industry by applying for related job or higher education of this field.










